guiding principles

IndigoSummer Artist Management, a proud member of the Music Managers Forum UK, complies with and is guided by the MMF Manager's Code of Practice.

Here is an excerpt from the mentioned Code of Practice, which can also be found here.


  • Putting the artist first and recognising the manager’s duty of care to the artist.

  • Understanding the music industry and making the industry work for the artist.

  • Understanding the artist’s place in the industry and knowing the right

    business transactions to make that maximise the career of the artist.

  • Believing in the artist’s product - having a strong and passionate belief in the

    work of the artist and their potential to develop.

  • Making the right decisions at the right time to push the artist’s career forward.

  • Knowing the wider marketplace and how to work outside the music industry to

    guide the artist’s career.


The manager’s role covers the following areas:

  • Representation - acting as the artist’s central link within and outside the music industry.

  • Strategic thinking – thinking and planning the artist’s career in a systematic and logical way.

  • Leadership – leading the artist’s development as a business and brand.

  • Decision-making – looking at all the business options put forward to the artist, prioritizing, negotiating and making the best possible decisions that drive the artist forward as a business.

  • Organisation – coordinating artist activities and making sure they get to the right place at the right time, properly prepared and safe.

  • Implementation – getting things done efficiently and effectively.

Artistic Development
Social Media Management

You have already spent most of your life cultivating your talent, defining your most unique qualities and preparing to share your work with the world. 

How do you start?


First, we work together to identify your audience and grow it. 

Once the audience has been identified, we begin our strategic planning and targeting. What are the key events we want to attend this year? What are the steps we need to take to get you there and what do we want as a result of reaching our goals? 

Tour planning and management are essential services that will put you in front of audiences and build your fan base. 

Merchandising and product development are essential to covering the costs of touring, recording and supporting the business activities that drive artistic development.  

How do we tell your story? Who do we tell it to and why are they interested? The answers to these questions are behind publicity efforts and activities. 


Listening, watching, reading and interacting are the four activities that give you an opportunity to reach your audience to tell them where you are performing, when you release new material and what events you are attending. 

Reaching out to local media in advance of events, brainstorming features for magazines, ensuring that television programs know who you are for immediate comment on related issues are all part of a comprehensive publicity and communications plan.


We will write and implement this plan together. 

Companies need performers for their Christmas parties and Annual Shareholders' Meetings. Couples in love need quartets to entertain their guests. Festivals, clubs and annual events need you too. How do you make sure the planners think of you?


Social media is on our minds all the time. Instagram, Twitter, Facebook, Pinterest and every new social media channel on the horizon reaches a specific segment of your audience.


Staying in constant contact, interacting with the community that will grow around your work requires time and energy that will take you away from your craft...unless those activities are carefully managed to maximize exposure and minimize time commitments. 

Scheduling open chats, live streaming performances and making  announcements are all events that social media supports and enriches.


That is only when the correct strategy and schedule are implemented with measurements for success. 


Artist Management

+49 (0)2222 995 4868

+49 (0)151 6455 1213


© 2020 by IndigoSummer Artist Management, a part of the Black Swan Label. All rights reserved.